CELIOS, in collaboration with Pluang, released the report “The Impact of Multi-Asset Applications on Retail Investor Growth.” The study comes amid an era of digital disruption and the rapid growth of retail investors in Indonesia, particularly since the COVID-19 pandemic. By May 2022, the number of retail investors in the capital market had reached 8.86 million, with the majority from the millennial generation. Multi-asset applications allow people to manage and diversify various asset classes, including stocks, mutual funds, and crypto assets, on a single platform.
Based on a survey of 3,530 respondents across Indonesia, the study found that multi-asset applications have a positive impact on accelerating financial inclusion and literacy, particularly among young people. A total of 93% of respondents believe these investment platforms also promote national economic growth by increasing tax revenues and channeling funds into productive activities. Domestic retail investors also play an important role in maintaining economic resilience in the face of external pressures.
With 90% of respondents wanting to add investment instruments through multi-asset applications, the report recommends strengthening regulations to support multi-asset applications, collaboration among regulators, and improving financial literacy through formal education and the role of Fin-fluencers. This approach is expected to promote retail investor growth while contributing to the national economy.
CELIOS, in collaboration with Pluang, released the report “ The Impact of Multi-Asset Applications on Retail Investor Growth.” The study comes amid a digital disruption era and the rapid growth of retail investors in Indonesia, particularly since the COVID-19 pandemic. By May 2022, the number of retail investors in the capital market had reached 8.86 million, with a significant majority from the millennial generation. Multi-asset applications allow users to manage and diversify various asset classes, including stocks, mutual funds, and crypto, all within a single platform.
Based on a survey of 3,530 respondents across Indonesia, the study found that multi-asset applications positively accelerate financial inclusion and literacy, especially among young investors. Ninety-three percent of respondents believe that these investment platforms contribute to national economic growth through increased tax revenues and the redirection of funds to more productive activities. Domestic retail investors also play a key role in strengthening economic resilience against external shocks.
With 90% of respondents expressing interest in adding more investment instruments through multi-asset applications, the report recommends strengthening regulations to support these platforms, enhancing collaboration among regulators, and improving financial literacy through formal education and Fin-fluencers. This approach aims to foster retail investor growth while contributing positively to the national economy.
CELIOS_x_Pluang_Study_on_the_Impact_of_Multi-Asset_Applications_2022 Download