CELIOS x GudangAda: landscape, opportunities, and challenges of B2B FMCG business in Indonesia during the digital transformation acceleration period

The study “B2B FMCG Marketplace Indonesia Outlook 2023,” conducted by CELIOS in collaboration with GudangAda, analyzes the state of B2B Fast Moving Consumer Goods (FMCG) business in Indonesia amid global economic uncertainty. Its main focus is strengthening the resilience of MSMEs, which are key contributors to employment and GDP. The research shows that B2B e-commerce transactions continue to grow, with the potential to increase by 25% in 2023. B2B FMCG platforms help MSMEs, particularly traditional...

The research shows that B2B e-commerce transactions continue to grow, with the potential to increase by 25% in 2023. B2B FMCG platforms help MSMEs, particularly traditional retailers, secure reliable stock, transparent pricing, and better customer service, while also shortening the traditional distribution chain.

However, the B2B digital ecosystem faces challenges such as low financial and digital literacy among MSMEs and unequal access to digital services. The study highlights post-pandemic business potential and digital adoption among MSMEs, and provides recommendations for the government and stakeholders to accelerate digital transformation and strengthen MSME competitiveness.

The study “B2B FMCG Marketplace Indonesia Outlook 2023” conducted by CELIOS in collaboration with GudangAda, analyzes the state of B2B Fast Moving Consumer Goods (FMCG) business in Indonesia amid global economic uncertainty. The study focuses on strengthening MSME resilience, which remains a key contributor to employment and GDP.

The research shows that B2B e-commerce transactions continue to grow, with an estimated 25% increase in 2023. B2B FMCG platforms help MSMEs, particularly traditional retailers, secure reliable stock, transparent pricing, and better customer service, while also shortening the traditional distribution chain.

However, the B2B digital ecosystem faces challenges such as low financial and digital literacy among MSMEs and uneven digital access across the country. The study highlights post-pandemic business potential, digital adoption among MSMEs, and provides recommendations for government and stakeholders to accelerate digital transformation and strengthen MSME competitiveness.

Gudang_Ada_x_CELIOS_Studi_B2_B_FMCG_Marketplace_Indonesia_Outlook_2023 Download